Iconic brands for every occasion

Kraft Foods World Travel Retail (KFWTR) strides forward with an exceptional portfolio of leading global and regional brands to satisfy every consumer need. Building on our already strong presence in the key confectionery segments of chocolate, gum and candy, we now tap into the highly incremental potential of the biscuit category. As always, constant innovation and the identification of future growth potential in the channel lie at the heart of all of KFWTR’s endeavours.

In 2012, KFWTR once again pushes the boundaries of confectionery retailing with the launch of an exciting array of novelties. Strong offers from iconic brands, such as Toblerone, Milka, Daim and Bassett’s, plus the travel retail debut of Oreo, the world’s number one biscuit brand, are just some of the highlights of the new product line-up.

Read on to discover more…